How to Choose a Domain Name Like a Pro

An effective domain name is essential for any business in the modern age, but choosing the right one can be daunting and difficult. With so many potential web addresses, deciding which one will represent your business in the best light can take time. Fortunately, you can follow some simple guidelines to ensure you pick a domain name that will make your online presence stand out from the crowd.  

In this article, we’ll look at choosing a domain name that is easy to type, incorporates keywords, establishes brand identity, and is backed up by research. From understanding how our domain name generator works to come up with catchy and creative ideas, this guide will help you find the perfect domain name for your business or website.

What to Look for in Choosing a Domain Name

How To Choose A Domain Name

In today’s digital age, having a website is crucial for any business or brand that wants to establish an online presence. And, one of the most important decisions when creating a website is choosing a domain name. A domain name is an address people use to access your website, which can play a big role in attracting visitors and building your brand. In this answer, we’ll take a closer look at what to consider when choosing a domain name.

1. Choose a Domain Name That Is Easy to Type

When choosing a domain name that is easy to type, keeping it short, simple, and easy to remember is essential. Here are some tips to help you choose a domain name that is easy to type:

  • Keep it short: The shorter the domain name, the easier it is to type. Try to keep your domain name between 6 and 14 characters.
  • Avoid numbers and hyphens: Numbers and hyphens can be confusing and make it harder to type the domain name correctly.
  • Use familiar words: Use common, easy-to-spell words that people know. Avoid using words that are difficult to spell or are rarely used.
  • Use a .com extension: The .com extension is the most widely recognized and easiest to remember. Try to use a .com extension for your domain name.
  • Test it out: Before finalizing your domain name, try typing it out a few times to ensure it’s easy to type and has no common typing errors.

Some examples of domain names that are easy to type include:


Remember that your domain name is your online identity, so choosing a name that is easy to type, remember, and represents your brand or business well is crucial.

2. Use Keywords in Your Domain

Keywords in a domain name can help improve a website’s search engine optimization (SEO), as it can help signal to search engines what the website is about. Here are some tips on how to use keywords in your domain:

  • Research your keywords: Before choosing a domain name, research the keywords relevant to your website’s content and target audience. Use keyword research tools to identify the most popular and relevant keywords.
  • Use relevant keywords: Incorporate relevant keywords into your domain name that accurately reflects the content of your website. Don’t use irrelevant or generic keywords to rank higher in search results, as this can harm your SEO.
  • Keep it simple and memorable: Choose a domain name that is easy to remember, pronounce and spell. Avoid using complex words, hyphens, or numbers that make it difficult for users to type your domain name into their browser.
  • Keep it short: Keep your domain name short, as shorter domain names are easier to remember and type.
  • Avoid trademark infringement: Ensure that the domain name you choose does not infringe on any trademarks, which can result in legal issues.
  • Use extension: extension is the most popular and trusted domain extension, so try to use it for your domain name.

Remember that while incorporating keywords in your domain name can be beneficial for SEO, it’s crucial to prioritize user experience and branding when choosing a domain name.

3. Choose the Right TLD

A TLD or top-level domain is the part of a domain name that comes after the last dot (.) in the URL. For example, in the domain name “”, “.com” is the TLD. The TLD is important because it gives people an idea about what kind of website they are visiting. Different TLDs are typically associated with different types of websites.

Many different TLDs are available, including country-specific TLDs like .us, .uk, and .ca, and generic TLDs like .com, .org, and .net. Some TLDs are restricted to specific types of organizations or individuals, such as .edu for educational institutions, .gov for government agencies, and .mil for the US military.

When choosing a TLD, it’s important to consider what kind of website you are creating and your target audience. For example, if you are creating a commercial website, .com is a good choice because it is well-known and associated with the business. If you are creating a non-profit organization, .org is a good choice because it relates to non-profit organizations.

It’s also important to note that some TLDs are more expensive. For example, some country-specific TLDs can be more costly than generic TLDs like .com. Additionally, some TLDs may be more difficult to obtain than others, especially if they are restricted to specific organizations or individuals.

Choosing the right TLD is an important part of choosing a domain name. It can help establish your website’s identity and make it easier for people to find and remember your website.

4. Don’t Forget to Research the Value of Your Possible Domain

The domain name you choose for your business or website is critical to your online identity. Before you settle on a particular domain, it’s important to research its value by considering potential alternatives.

First, use a domain availability tool to check the availability of the domains you have in mind. You can also use this tool to see if other businesses or websites have taken similar domains. This will help you avoid selecting a domain that someone else has already registered and provide helpful insight into what domains are prevalent in your niche.

It would be best if you also researched the benefits associated with different domains of search engine optimization (SEO). Having an SEO-friendly domain name can help boost your rankings in search engine results pages, so be sure to consider how certain words or phrases may affect your SEO strategy when choosing a domain name.

Select a domain name that resonates with your brand’s identity and message. Your target audience should be able to quickly identify what type of product or service you offer from your domain name. Consider factors such as brevity (shorter is usually better), simplicity (no slang or obscure words), and relevance (avoid generic terms like “products” or “services”). You can find the perfect domain with careful consideration and research.

How to Establish Brand Identity

domain tld clipart design

Choosing the right domain name is crucial for establishing a strong brand identity. A domain name is not only the address of your website, but it also plays a significant role in creating the first impression of your brand. Here are some tips to help you pick the perfect domain name for your business:

  • Keep it Simple and Easy to Remember: Choose a simple, straightforward domain name to spell and remember. Avoid using complicated words, hyphens, or numbers.
  • Make it Relevant: Your domain name should reflect your brand and your products or services. It should be relevant to your business and convey what you do.
  • Use Keywords: Including relevant keywords in your domain name can help with search engine optimization (SEO) and make it easier for potential customers to find you online.
  • Consider Branding: If your business already has a brand name, consider using it in your domain name. This will help build brand recognition and make it easier for customers to find you online.
  • Avoid Trademark Infringement: Make sure your domain name does not infringe on any existing trademarks or copyrights.
  • Choose the Right Extension: The extension of your domain names, such as .com, .net, or .org, can impact how users perceive your brand. .com is the most popular and widely recognized extension, but other extensions may be more appropriate depending on your business.
  • Check Availability: Before settling on a domain name, check if it’s available. You can use a domain name registrar or web hosting provider to search for available domain names.

Remember, your domain name is an integral part of your brand identity, so take the time to choose the right one.

Frequently Asked Question

Why is choosing a domain name important?

Choosing a domain name is important because it represents your brand and online presence. Your domain name can help establish credibility and make it easier for people to find and remember your website. A good domain name can also improve your search engine rankings and make it easier for people to find you online.

What should I consider when choosing a domain name?

When choosing a domain name, you should consider a few things. First, you want to make it easy to remember. People should be able to easily recall your domain name after hearing it once or twice. You should also keep it short and simple, so it’s easy to type and remember. Make sure it’s easy to spell and avoid using numbers and hyphens, as they can be confusing. It’s also a good idea to choose a name that is related to your business or brand. Finally, make sure the domain name you choose is available.

Should I choose a .com domain name?

.com domain names are the most popular and widely recognized. They’re often the first choice for businesses and individuals who want to establish an online presence. However, other domain extensions like .org, .net, and .co can also be good options. Consider the purpose of your website and choose a domain extension that fits your needs.

How can I check if a domain name is available?

You can use a domain registrar or web hosting company to check if a domain name is available. Simply enter the domain name you’re interested in, and the registrar will tell you if it’s available or already taken. You can also use online tools like Namecheap, GoDaddy, or Bluehost to check the availability of domain names.

Should I choose a keyword-rich domain name?

Using keywords in your domain name can help with search engine optimization (SEO), but it’s not necessary. If you choose to use keywords, make sure they’re relevant to your business or brand and don’t overdo it. A domain name that is easy to remember and brandable is often more important than one that is keyword-rich.

Can I change my domain name later?

Yes, you can change your domain name later, but it can be a complicated process that can negatively affect your SEO and brand recognition. Changing your domain name requires a lot of work, such as updating your website content and redirecting your old domain to your new one. It’s best to choose a domain name that you’re happy with from the start.

How much does a domain name cost?

The cost of a domain name varies depending on the registrar and domain extension. On average, a .com domain name costs around $10-$15 per year. Some domain extensions like .io or .ai can cost more, while others like .xyz or .online can cost less.

Can I buy a domain name that someone else owns?

Yes, you can buy a domain name that someone else owns, but it can be expensive and complicated. The process involves negotiating with the current owner to purchase the domain name. You can try contacting the owner and making an offer or using a domain broker to negotiate on your behalf. However, keep in mind that some domain names are highly sought after and may not


The perfect domain name is essential to establishing a successful business or personal website. To pick the right one, you should ensure it is easy to type and spell, includes any relevant keywords associated with your website’s purpose, and reflects your brand identity.

Additionally, it is vital to research the potential value of each domain name before settling on one to ensure your domain’s worth as an asset in the long run. With a bit of creativity and knowledge in hand, finding a great domain name is achievable.

domain inventory logo


Domain Inventory LLC

1309 Coffeen Avenue STE 1200
Sheridan, Wyoming 82801

+‪(716) 268-1382‬
Contact Us



Join our email list to receive the latest updates.